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The LinkedIn Feature Most Companies Ignore That Quietly Builds Massive Audiences
There is a feature inside your LinkedIn business page that can steadily grow your audience every single month. It is simple, already available to you, and requires no budget, yet most companies either forget it exists or never use it with consistency.
It is called Invite to Follow, and if you are an admin on your company page, it may be one of the easiest growth levers you have.
Inside your business page, LinkedIn allows you to invite your first-degree connections to follow your company. When you click “Invite connections,” the platform surfaces people you are already connected to and gives you a set number of invitation credits to use each month. Most pages receive roughly 250 credits, and they refresh monthly.
At first glance, 250 invites might not feel like a game changer. But leaders who understand compounding immediately recognize the opportunity. Over the course of a year, that becomes roughly 3,000 invitations. Even with a conservative acceptance rate, you are steadily building a highly relevant audience filled with people who already know you, trust you, or operate within your professional orbit.
This is what makes the feature so powerful. You are not inviting strangers. You are activating a network you have already built.
Yet despite how straightforward this is, many companies barely touch it. Credits expire. Months pass. The follower count inches forward when it could be accelerating.
The reason is rarely strategy. It is friction.
Sending invites manually takes time. LinkedIn shows you your connections, but filtering is limited, and clicking through hundreds of names is not exactly high-energy work for a busy marketing or revenue team. Without a clear operating rhythm, the task slips down the priority list.
Disciplined go-to-market teams treat it differently. They do not view Invite to Follow as a random admin task. They treat it as a repeatable growth motion.
The key is focusing on relevance. Your first-degree network is already full of potential buyers, partners, industry peers, and future hires. The opportunity is not access. The opportunity is execution against the right audience.
A strong approach typically looks like this:
When executed consistently, something important begins to happen. Your company page stops feeling empty. Engagement improves. Content travels further. Event registrations become easier. Over time, you create what many brands struggle to build: reliable distribution.
Some teams go a step further and automate parts of the process so they are not spending hours clicking through profiles. That idea still makes certain leaders uncomfortable, but responsible automation is not about blasting invites. It is about operational leverage. No modern revenue organization would choose manual data entry over a CRM, and the same principle applies here. The goal is simply to ensure your credits are used efficiently and that the right people are being invited.
What often gets overlooked is how valuable each follower actually is. A relevant audience is not a vanity metric. It is future pipeline.
Every follower becomes someone who can:
Organic reach on LinkedIn remains one of the most valuable advantages in B2B marketing, but reach means nothing if you do not have an audience ready to receive it.
The companies quietly pulling ahead already understand this. They are not hoping the right people discover their page. They are building their audience intentionally, one month at a time. They use the credits, watch the follower count climb, and repeat the motion until growth becomes predictable.
A year later, their company page tells a very different story. Not because they chased hacks, but because they committed to a simple feature most competitors ignored.
If you are responsible for growth, it is worth asking a direct question: Are you waiting for followers, or are you inviting them?
The playbook is straightforward:
Follower growth should never be accidental. The brands that win on LinkedIn are rarely the loudest. They are the ones that built an audience before everyone else realized how important that audience truly was.
Stop waiting to be discovered.
Start inviting.
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